A Post-Mortem for Blackberry

Raymond A. Guzman

The Past

A few years ago if you heard the word Blackberry you automatically associated it with professionalism and highly-polished smartphones. As far as messaging and e-mail were concerned, Blackberry did both best. The Blackberry was the corporate device that had a great deal of appeal to the general consumer base. It’s messaging capability made it very popular amongst the younger crowd. This was surely something that Blackberry (RIM at the time) did not foresee happening, but the truth is that the Blackberry was very popular with teenagers and young adults. Even to the present day, the Blackberry (the brand) is highly valued and respected, but has clearly fallen by the way side when compared to brands, such as Apple and Samsung.

The Present

It’s not news that Blackberry has been on the decline for a number of years now. Blackberry has already announced that it is up for sale…

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